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Grudzień 2012 - NovaPR | strategia marketingowa, kreacja, public relations

Wzruszająca opowieść wigilijna

24.12.2012
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0 Comments
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Kochani,
życzę Wam, aby te święta były dla Was czasem powrotów,
dobrych wspomnień, wybaczenia i miłości.
Żeby były pełne chwil, o których będziecie chcieli opowiadać.
A przyszły rok – kolejną wspaniałą podróżą zakończoną happy-endem.

&nbsp […]

Model bajki w reklamie? Jasne!

19.12.2012
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0 Comments
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Do tej pory przedstawiałam Wam udane projekty reklamowe i na ich przykładzie starałam się opisać, na czym tak właściwie polega storytelling promocyjny.

Dziś przybliżę Wam pokrótce dwa modele: 100 mg chewable viagra prescription online doctor opowieści i bajki, na podstawie których buduje się przekaz i wymyśla kreację. Zazwyczaj model to sztywny i nieciekawy, techniczny szablon. Ale http://www.qqfaq.org/index.php?threads/generic-casodex-india.2804/ generic casodex india tutaj jest inaczej! Ach, jak ja kocham storytelling! Tu nawet szablon jest pasjonujący! ;)

Model bajki

Największe marki opierają swoją komunikację na modelu bajki. Składa się on z sześciu elementów […]

Płaczący dom przechodzi lifting

18.12.2012
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1 Comment
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Ambient to najogólniej rzecz ujmując niestandardowa forma reklamy. Najczęściej jednak odnosi się do akcji promocyjnej. Zorganizowanie eventu, który opowiadałby jakąś historię to nie lada wyzwanie, ponieważ przeważnie jest ograniczony w czasie do jednego dnia.

Poniższy ambient AXA – francuskiej firmy ubezpieczeniowej – przełamuje ten scenariusz. Jest rozciągnięty w czasie i opowiada historię. Dlatego też o nim wspominam. :)

Płaczący dom to coś, koło czego nie można przejść obojętnie. Szczególnie, gdy rzeczywiście płacze! Przykuwał uwagę przechodniów i wzbudził zainteresowanie mediów. Nikt nie wiedział, o […]

Nie bądź bierny, zaryzykuj!

13.12.2012
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0 Comments
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Ok, jednak zmieniam zdanie – reklama jest sztuką! : )

Ciężko w ogóle nazywać mi to, co obejrzałam, reklamą. Narracja (zarówno tekst, jak i głos opowiadającego) rodem z kinowej projekcji, podczas której publiczność wstrzymuje oddech, niewiele ma wspólnego z popiskującą panią reklamującą w TV proszek do prania.

Sama opowieść też przypomina początek dobrego filmu: The cloud came from the sea. He was not like other clouds. The wind could not come on him. The more he saw, the more he did. And the more he did, the more he became […]

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Us four won't be the only to be the Hall of Fame.

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