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Grudzień 2013 - NovaPR | strategia marketingowa, kreacja, public relations

Święta 2013 w reklamie

23.12.2013
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Święta Bożego Narodzenia w reklamie to zawsze wdzięczny temat. Każda marka próbuje na swój sposób oddać świąteczną atmosferę i przedstawić ofertę w wyjątkowej oprawie. I choć wydawałoby się, że pomysły bożonarodzeniowe już się wyczerpały i nic oryginalnego się nie wymyśli, pojawiają się kolejne wspaniale reklamy. Oto kilka tegorocznych perełek:

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IKEA – Święty pod przykrywką (mega!)

Coca-Cola namawia do życzliwo […]

Storytelling rzeczy

16.12.2013
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Poniższy artykuł ukazał się w grudniowym (2013) wydaniu miesięcznika Marketing w Praktyce.

Zafascynowana storytellingiem w reklamie od dłuższego czasu przyglądam mu się bardzo uważnie. Doceniam i opisuję na blogu wiele ciekawych projektów, ale też staram się dostrzec opowiadanie historii tam, gdzie właściwie nie powinno się go spodziewać – w przedmiotach. Najnowszym trendem w marketingu jest internet rzeczy. Zastanawiam się, czy przypadkiem nie nadszedł czas, aby pomówić o storytellingu rzeczy…
Koszulki z nadrukami
Nie szata zdobi człowieka – to powiedzenie dawno przeszło do […]

STORYTELLING. O tym, jak zaprojektować dla marki wiarygodną opowieść i uwieść swoich klientów

9.12.2013
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Poniższy artykuł ukazał się w grudniowym (2013) wydaniu miesięcznika Marketing w Praktyce.

 

Dlaczego opowieści tak swobodnie wciągają nas w swój nurt? Co sprawia, że tak łatwo je zapamiętujemy? Czy marka może wykorzystać je na swoją korzyść – aby uwieść odbiorców i zaprosić ich do swojego świata, w którym wyeksponuje swoją ofertę w sposób, który konkurencji ciężko będzie przebić? Na te i inne pytania odpowiada idea storytellingu – koncepcja kreowania historii, która w emocjonalny sposób przedstawia najważniejsze wartości marki jej odbiorcom. Żyjemy w czasach notorycznego […]

Znamy najgorsze reklamy 2013 / Chamlety rozdane

2.12.2013
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Chamlet to wyjątkowe wydarzenie w skali całego kraju. Organizatorem festiwalu jest Zakład Projektowania Komunikacji Uniwersytetu Wrocławskiego z profesorem Michaelem Fleicherem na czele. Od czterech lat Chamlet wyłania twórców najgorszych reklam. Niechlubne wyróżnienia wręczane są w pięciu kategoriach: reklama drukowana, telewizyjna, internetowa, społeczno-polityczna oraz program communication desing.

Festiwal obnaża nieudolność niektórych reprezentantów branży reklamowej – błędne pojmowanie kontrowersji, wulgarność, brak kreatywności, odtwórczość i banalność. Do czwartej edycji internauci nadesłali aż 400 prac szczególnie kiepskiej jakości. Poznajcie zwycięzców…

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